McDonald’s Corp

Basic info

McDonald's Corporation is the largest chain of fast food restaurants in the world, serving nearly 47 million customers daily.

McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, milkshakes, and desserts. More recently, it has begun to offer salads, wraps, fruit and other kinds of healthy-like food.

Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‚natural‘ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.

Go check the history of the company.

Business relations

In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger, a UK-based sandwich retailer, until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007.

Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.

McDonald's nutrition facts

McDonald’s serves a range of high-quality foods that can fit into a balanced diet. McDonald's believes that accurate and accessible nutrition information help guests make informed menu choices.

Go check Nutrition facts table

Ronald McDonald

Do you know who is Ronald? He is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids.

Read about Ronald on Wikipedia.

Reports and documents

Official website

Read more on Wikipedia.

One thought on “McDonald’s Corp

  • July 20, 2010 at 1:49 am

    Franchising business is good but some franchise needs some cold hard capital to start with.*-~

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